Алеардо Вилла (1865–1906), приписывается — Дама с меховой муфтой

Алеардо Вилла (1865–1906), приписывается — Дама с меховой муфтой

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Карандашный рисунок размером 13x8 см был выполнен художником на обороте рекламной
карточки компании SAOF (Società anonima ossidi di ferro).
Своеобразие этой работы объясняется биографией Алеардо Вилла (Кунео, 1865 — Милан, 1906).
Будучи живописцем, иллюстратором и рекламистом, он не только создавал художественные
произведения, но и был автором знаменитых рекламных плакатов для крупнейших компаний
своего времени, среди которых выделяется плакат для газовой компании (на фотографиях
можно увидеть упоминание о продаже картины, созданной для рекламного плаката с сюжетом
«Дама с муфтой», рекламирующего газовую компанию для отопления). Данный рисунок,
приписываемый автору, представляет собой карандашный эскиз, вероятно, набросанный прямо
на рекламной карточке компании, которая консультировалась с ним, чтобы продемонстрировать
потенциальному клиенту свою рекламную идею. Ниже приведен краткий список компаний,
воспользовавшихся его рекламным талантом:
1897 — Регаты в Палланце; Аллегория кофе и банана; 1898 — Универмаги братьев Боккони; 1899 —
Упаковка Mele из Неаполя; 1900 — Bitter Campari; Campari cordial; Caffaro; 1902 — Аэрогенный газ;
1905 — Oleoblitz; 1907 — Папиросная бумага JOB.
Провенанс: частная коллекция в Италии
Быстрая доставка в надежной упаковке

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