Vistascreen and Weetabix: A Unique Collaboration in 3D Photography

Vistascreen and Weetabix teamed up in the 1960s for a unique and memorable promotion that combined the thrill of 3D photography with the joy of breakfast cereal. Vistascreen was a company that produced 3D photographs, while Weetabix is a well-known cereal brand in the United Kingdom. Together, they created a promotion that was both fun and educational for children and families.

Vistascreen was a British company that produced a system for viewing stereoscopic 3D photographs. Their technology was similar to the View-Master system popular in the United States, but instead of circular reels, Vistascreen used cards with two side-by-side images that created a 3D effect when viewed through a special viewer.

In the early 1960s, Weetabix decided to collaborate with Vistascreen as part of a cereal box promotion. The cereal company included Vistascreen cards inside their boxes, each card featuring a 3D image related to a particular theme. For instance, some series featured animals, famous landmarks, or historical scenes. The themes were often educational, aimed at providing children with fun facts and knowledge about various topics.

The cards were collectible, and children were encouraged to collect and swap cards to complete their series. A Vistascreen viewer could be ordered separately, or in some promotions, a cardboard cut-out viewer was included on the cereal box that could be assembled at home.

This collaboration between Vistascreen and Weetabix was immensely popular and added an extra layer of fun to breakfast time. It allowed children to explore the world in 3D from their breakfast tables, sparking their curiosity and encouraging learning. Today, these vintage Vistascreen cards are cherished collectibles, providing a nostalgic look back at a unique moment in the history of 3D photography and cereal promotions.