{"product_id":"loft-abstract-cream-rug","title":"Loft Abstract Cream Rug","description":"\u003cp data-start=\"0\" data-end=\"258\"\u003e\u003cstrong data-start=\"0\" data-end=\"27\"\u003eLoft Abstract Cream Rug\u003c\/strong\u003e brings soft, effortless calm into your space. Its gentle cream tones and flowing abstract pattern create a light, relaxed look that feels warm without overpowering the room. It’s an easy foundation for a modern, balanced interior.\u003c\/p\u003e\n\u003ch4 data-section-id=\"1orspav\" data-start=\"260\" data-end=\"282\"\u003eWhy You’ll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli data-start=\"284\" data-end=\"460\"\u003e🦶 \u003cstrong data-start=\"287\" data-end=\"325\"\u003eSoft, textured comfort every step.\u003c\/strong\u003e The 14 mm high–low pile creates a cushioned feel while adding subtle depth, making the surface feel more inviting and visually rich.\u003c\/li\u003e\n\u003cli data-start=\"462\" data-end=\"596\"\u003e🎨 \u003cstrong data-start=\"465\" data-end=\"494\"\u003eKeeps its look over time.\u003c\/strong\u003e Fade- and stain-resistant fibres help the cream tones stay fresh and clean, even with everyday use.\u003c\/li\u003e\n\u003cli data-start=\"598\" data-end=\"747\"\u003e✨ \u003cstrong data-start=\"600\" data-end=\"627\"\u003eClean, tidy appearance.\u003c\/strong\u003e Non-shedding and anti-static materials reduce loose fibres and dust, helping your space feel neater with less effort.\u003c\/li\u003e\n\u003cli data-start=\"749\" data-end=\"885\"\u003e🧼 \u003cstrong data-start=\"752\" data-end=\"773\"\u003eEasy to care for.\u003c\/strong\u003e Designed for simple maintenance, it works smoothly with vacuum and robotic cleaners for everyday convenience.\u003c\/li\u003e\n\u003cli data-start=\"887\" data-end=\"1010\"\u003e🔇 \u003cstrong data-start=\"890\" data-end=\"922\"\u003eCreates a calmer atmosphere.\u003c\/strong\u003e The textured pile helps soften sound, making your room feel quieter and more relaxed.\u003c\/li\u003e\n\u003cli data-start=\"1012\" data-end=\"1153\"\u003e🐾 \u003cstrong data-start=\"1015\" data-end=\"1040\"\u003eReady for daily life.\u003c\/strong\u003e Durable polyester fibres handle foot traffic and everyday activity while keeping their softness and structure.\u003c\/li\u003e\n\u003cli data-start=\"1155\" data-end=\"1299\"\u003e🌿 \u003cstrong data-start=\"1158\" data-end=\"1187\"\u003eCertified safe materials.\u003c\/strong\u003e Tested to OEKO-TEX® STANDARD 100, meaning it’s checked for harmful substances and safe for everyday home use.\u003c\/li\u003e\n\u003cli data-start=\"1301\" data-end=\"1421\"\u003e🔥 \u003cstrong data-start=\"1304\" data-end=\"1331\"\u003eComfort all year round.\u003c\/strong\u003e Suitable for underfloor heating, helping your space stay warm and cosy in every season.\u003c\/li\u003e\n\u003cli data-start=\"1423\" data-end=\"1555\"\u003e📏 \u003cstrong data-start=\"1426\" data-end=\"1454\"\u003eFlexible sizing options.\u003c\/strong\u003e Available in rectangular and runner formats, making it easy to style different areas of your home.\u003c\/li\u003e\n\u003cli data-start=\"1557\" data-end=\"1695\"\u003e🧵 \u003cstrong data-start=\"1560\" data-end=\"1591\"\u003eStrong, natural foundation.\u003c\/strong\u003e The jute backing provides a sturdy, breathable base that helps the rug stay flat and well-positioned.\u003c\/li\u003e\n\u003cli data-start=\"1697\" data-end=\"1835\"\u003e⚖️ \u003cstrong data-start=\"1700\" data-end=\"1727\"\u003eLight yet quality feel.\u003c\/strong\u003e With a 1400 gr\/m² pile weight, it offers a balanced feel that’s comfortable underfoot and easy to handle.\u003c\/li\u003e\n\u003cli data-start=\"1837\" data-end=\"1973\"\u003e🎯 \u003cstrong data-start=\"1840\" data-end=\"1867\"\u003eModern abstract design.\u003c\/strong\u003e The soft cream pattern adds gentle visual interest while keeping the overall look calm and understated.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1993\" data-end=\"2218\"\u003e\u003cstrong\u003eStyling Tip:\u003c\/strong\u003e Layer this rug with light wood furniture, soft neutral fabrics, and simple décor to create a calm, cohesive space. Add warm tones like beige, oat, or soft brown through cushions and throws to enhance the cosy, natural feel.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":56812213600634,"sku":"2350_IVY_80x150","price":32.9,"currency_code":"GBP","in_stock":true},{"title":"80X300 cm","offer_id":56812213633402,"sku":"2350_IVY_80x300","price":64.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":56812213666170,"sku":"2350_IVY_120x170","price":59.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":56812213698938,"sku":"2350_IVY_160x230","price":99.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":56812213731706,"sku":"2350_IVY_200x290","price":149.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":56812213764474,"sku":"2350_IVY_240x340","price":219.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/8524\/5719\/files\/Loft_Abstract_Cream_top_view.jpg?v=1776327418","url":"https:\/\/www.zipzappa.com\/ru\/products\/loft-abstract-cream-rug","provider":"ZipZappa","version":"1.0","type":"link"}