{"product_id":"aleardo-villa-1865-1906-attribuito-a-signora-con-manicotto-di-pelliccia","title":"Aleardo Villa (1865–1906), Attribuito a - Signora con manicotto di pelliccia","description":"\u003cp\u003eThe pencil drawing measures 13x8 cm and was made by the artist on the back of a SAOF\u003cbr\u003eadvertising card (Società anonima ossidi di ferro).\u003cbr\u003eThe distinctive realization of this work can be explained by knowing the life of Aleardo Villa\u003cbr\u003e(Cuneo 1865-Milan 1906). A painter, illustrator, and advertiser, in addition to producing pictorial\u003cbr\u003eworks, among the famous examples of his art are his advertising posters made for important\u003cbr\u003ecompanies of his time, among which stands out one for a gas-supply company (in the photos\u003cbr\u003eone can see a mention in the sale of the painting created for the advertising poster whose\u003cbr\u003esubject is \"Lady with a fur muff\" that advertises a gas company for heating). The drawing in\u003cbr\u003equestion attributed to him is a pencil sketch probably made directly on the advertising card of\u003cbr\u003ethe company that consulted him, to show the potential client his advertising idea. Below is a\u003cbr\u003ebrief list of the companies that relied on his advertising talent:\u003cbr\u003e1897 - Pallanza Regattas; Allegory of Cafe and Banana; 1898 - Bocconi Brothers' Department\u003cbr\u003eStores; 1899 - Mele Packaging of Naples; 1900 - Bitter Campari; Campari cordial; Caffaro; 1902 -\u003cbr\u003eAerogenic Gas; 1905 - Oleoblitz; 1907 - JOB cigarette papers.\u003cbr\u003eProvenance: Italian private collection\u003cbr\u003eFast shipping with secure packaging\u003c\/p\u003e","brand":"ZipZappa","offers":[{"title":"Default Title","offer_id":56577619526010,"sku":null,"price":300.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/8524\/5719\/files\/AleardoVilla_1865_1906_Attribuitoa-Signoraconmanicottodipelliccia.jpg?v=1770882947","url":"https:\/\/www.zipzappa.com\/es\/products\/aleardo-villa-1865-1906-attribuito-a-signora-con-manicotto-di-pelliccia","provider":"ZipZappa","version":"1.0","type":"link"}